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IF YOU ARE SELLING COLORS

YOU DON'T JUST SELL RED

SO WHY SERVE UP

JUST ONE TYPE OF AD?

CREATE PERSONALIZED ADS

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IF YOU ARE SELLING MULTIPLE COLORS

YOU DON'T OFFER RED TO

SOMEONE WHO LIKES BLUE

UNDERSTAND CUSTOMER

ENGAGEMENT BEHAVIORS

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IF YOU SOLD RED IN THE PAST

BLUE MIGHT BE BETTER FOR THE FUTURE

BECAUSE CONSUMER TASTES

ARE CONSTANTLY CHANGING

PRETARGET FUTURE BEHAVIORS

WITH PREDICTIVE ANALYSIS

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IF YOU FIND A CONSUMER WHO LIKES GREEN

FIND OTHERS WHO

ALSO LIKE GREEN

DEPLOY PREDICTIVE PROSPECTING

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TRACKING CONSUMER BEHAVIOR CAN BE TIRESOME

DON'T GET TIRED AND

MAKE MISTAKES

SMART ALGORITHMS NEVER GET TIRED!

THEY CONTINUALLY UPDATE CONSUMER PROFILES WITH MACHINE

LEARNING,ARTIFICIAL INTELLIGENCE & COGNITIVE SCIENCE

Learn

your consumer engagement behavior.

Learning algorithms allow you to learn engagement behavior of in-market consumers and segment them in logical personas. Find what/when/where/why/how they like to engage with you.



Tags: Machine Learning, HCI (Human Computer Interaction), Cognitive Science, NLP, Big Data, Statistical Models

Personalize

your reach through omni-channel and omni-screen.

Reach to the identified personas in a personal way - the way they prefer to engage. Engagement controls are shifting to the consumers, so adapt your communication.



Tags: Persona, Personalized Ads, Video, Display, Search, Social, Mobile, Tablet, Desktop, Laptop, Connected TVs

Re-engage

your consumers and make personalized conversation.

Keep your conversation interesting for your consumers by telling your story the way they like to enjoy it. Amplify retargeting (past behaviors) with new p-retargeting (predictive retargeting for future intent) technology to keep yourself differentiated from others (who annoy consumers).



Tags: Advanced Retargeting, Sequential Communication, DNA Sequencing, Conversion Pixels, Retargeting Pixels, Re-engagement Pixels, Demand Generation

Optimize

your reach across consumers, channels, and devices.

Learning, personalizing and re-engaging consumers in several ways can help increase customer conversions. Keep optimizing automatically to find the best path for improving your KPIs.



Tags: Optimization, Creative Optimization, Dynamic Creative Optimization, Purchase Path Optimization, Conversion Path Purchase, In-Store Path Optimization, Cross Device Attribution, Cross Channel Attribution

Want to learn more?